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Advertising specialists (marketing, public relations, a brand-managers, media-gliders, media-buyers and other).

Advertising specialists (marketing, public relations, a brand-managers, media-gliders, media-buyers and other). Experts in the field of advertising, marketing, public relations are considered now as almost most perspective on a labor market.

Many companies have realized their value rather recently, and demand for them has considerably increased.

The main thing for all these specialities - personal qualities. For experts on advertising and PR are creative abilities, sociability and skill to establish and support contacts, skill to make good impression, vigor. For experts in marketing-analysts analytical and organizing abilities are important, efficiency of thinking, ability to come into contacts and to extract the necessary information. Defining role play a work experience in the commercial companies and personal connections in mass-media, advertising, in the profile companies.

Experts in the field of marketing and advertising, in opinion of experts on a labor market, can safely look ahead.

Ten top trades in the field of marketing, advertising and public relations:

ADVERTISING And PR DIRECTOR - work with mass-media, development of strategy of the advertising companies, carrying out press conferences, work with agencies, management of work of a department, drawing up advertising budget.

MARKETING DIRECTOR - development of marketing policy of the company, gathering and the analysis of the information on brands, research of the market, drawing up budget, co-ordination of work of all directions of marketing, preparation of reports and presentations for head office of the company. .

The MARKET SPECIALIST - the control over one directions of activity of a marketing department.

BRAND-MANAGER - promotion of a product in the market, planning of advertising campaigns, launch of new products, definition of price policy, planning and the control of the budget over a product, work with materials about competitors.

The ADVERTISING MANAGER - work with mass-media, planning and placing advertising within the limits of the budget.

The PR-MANAGER - work with mass-media, holding conferences.

The MEDIA-GLIDER - distribution of the advertising budget on mass-media, planning of placing advertising, an estimation of efficiency and rating of the advertising areas.

CREATIVE DIRECTOR - author's supervision of implementation of idea of the advertising company, management of group of designers and copywriters, dialogue with clients.

MEDIA-BUYER - purchase of the advertising areas, broadcasting time in mass-media.

COPYWRITER - drawing up or translation of slogans, texts of booklets, preparation of materials for mass-media with the purpose of promotion of the trade mark.


The HIGH QUALITY STANDARDS and PROFESSIONALISM are combined With HIGH PRINCIPLES of BUSINESS ETHICS.


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